Pinterest Love – how to get started.

It being the week of Love and all, I decided that this would be a perfect time to blog about Pinterest. For those of you that know what I’m talking about, I’m sure you’ll agree that this might be one of the greatest things in Social Media since sliced bread. Pinterest is basically an online pin board where you can pin images from all over the Internet for your own inspiration and also to share with other pinners… Trust me on this one, if you have one millimeter of creativity in you you’ll want to check out Pinterest. (The site registered 7 million unique visitors in December 2011).

How to get started.

1) To get an account on Pinterest you need an invite. You can either do this via the site (and they should get back to you in a day or so) or you can email me and I’ll be more than happy to send you an invite.

2) Once you’ve got your account you’re ready to start pinning (make sure your username is as close to any of your other Social Media names to make it easy for people to find you) – our username is simply ‘jamtin’

3) In the simple steps that you’re given when opening your account, you’re given the option to add a ‘Pin It’ button to your tool bar – this is an important step and will allow you to ‘pin’ any images you come across while surfing the net and allows you to pin the image to one of your pinboards (and most importantly saves the link to the original site you’ve pinned from to enable you to revisit the original page just by clicking through the image on your pinboard).

4) Next you should create various ‘boards’ for ways to categorize your pins – ie, ‘handmade tutorials‘, ‘home inspiration‘, and ‘handmade gift ideas‘ to name a few of mine.  People who follow you can either follow you in your entirety or they may choose just to follow some of your individual boards, depending where their interests lie.

5) Now the fun starts – start finding people already on Pinterest to follow – this can range from friends that are already here (you can do a search via your Twitter or Facebook account), to also your favourite creatives – so many of your favourite bloggers will already be on Pinterest, and probably have a ‘follow me on Pinterest’ link on their blog or website. Alternatively, you can just browse the site and you’ll soon find people who have the same taste as you and you can follow their boards as you go. (and you’ll find people follow you back when they see and like what you are pinning. With all Social Media tools, the more social you are, the more followers you’ll have, and that’s just good for business!)

6) You can also like and comment on pins or boards – and as I was saying – since Pinterest is a Social Media tool, it’s always important to be social for it to be effective. Everyone likes to get a comment now and then :)

You may be asking why I’m telling you all about this – well, it’s two fold really. First, knowing that most of the readers here are super duper talented and creative people, I just know that you’ll find truck loads of inspiration, but Pinterest is also fast becoming a really important Social Media tool for businesses that you really shouldn’t ignore. Think of it as a “visual- word of mouth- viral” tool which shares images and products from your site. ie – it takes one person to pin an image from your site for literally 100’s or 1000’s of people to start repinning the image – all directing visitors back to your site (depending on the popularity of the image, or article, and also how many followers you have)…. think about it…

For a really great article that any creative from a small business should read, here’s the link to : “How Pinterest is Becoming the Next Big Thing in Social Media for Business” from the Entrepreneur.

Please shout if you have any questions on Pinterest. I’m still learning, but have been using it for a couple of months now on another account and just love what it’s done for my inspiration as well as the traffic that it’s driving to my site)

ps – here’s what one of my boards looks like…

 

 

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply

You must be logged in to post a comment.